The Shift

You’ve achieved what most people only talk about.
You’ve built. You’ve grown. You’ve made it work.

But here’s the truth you don’t say out loud:
you’re still operating far below your actual capacity.

You’re not living or leading at your full potential.

And you know it…

You don’t lack discipline, strategy or intelligence.

What’s missing is a structure that translates who you are into how you live and run your business. Consistently.

This is The Shift
A woman standing outdoors, smiling, wearing a light blue blouse tied at the waist and black pants, with a mountain in the background.

The problem is not a lack of insight

You know yourself on paper.

You can describe your patterns.

You understand your strengths and blind spots.

But knowing hasn’t translated into living.

Your days, decisions and business still don’t fully match who you say you are.

Insight without structure doesn’t change behaviour.

And behaviour is what determines your life and business.

Tropical landscape with lush green vegetation and palm trees, featuring terraced fields and stone steps.

If you’re still trying to make it work, this isn’t your place.

The Shift is for founders and entrepreneurs who already know how to perform and are done performing themselves inside their success.

You’re not stuck.
You’re functioning at a high level while constantly adjusting, calibrating and managing yourself.

Not because you’re incapable.
But because your life and business are still built around ‘what you think you should do’ instead of ‘who you are’.

This is not for beginners

If knowing was enough, everyone would already be living and leading at their highest level.

A woman with dark hair, wearing a gray top and black pants, stands barefoot on dark volcanic ground, holding a brown woven bag, with a mountain in the background.
Aerial view of lush green terraced rice paddies, surrounded by dense forest and small huts, with some pathways through the terraces.

The real shift happens when insight becomes structure

The turning point is not more information or another strategy.

It’s when who you are is translated into:

  • how you make decisions

  • how you spend your time

  • how you show up in your business

  • what you say yes and no to

That requires a clear framework.

Something you can return to when everything

around you is noisy, fragmented and unclear.

A woman with long brown hair, wearing a tied-up blue blouse and black pants, standing on dark volcanic rocks with a mountain in the background.

Hi you!

Black background with the word "Myrthe" written in elegant, cursive script.

My name is

Some will say I had it all.

I worked in corporate environments, became an entrepreneur over a decade ago, built multiple profitable businesses from scratch, and guided hundreds of entrepreneurs and founders through masterminds, communities, high-end coaching and consulting.

I hold a Master’s degree in Business Administration. I travelled extensively. I lived abroad for years. I had freedom, results, and a life many people dream about.

From the outside, it looked complete.

But inside, I knew the truth.

I was operating at maybe 10% of my actual capacity. Not because I lacked ambition or discipline but because something essential was missing.

I kept asking myself the same question:
What is that other 90% and why does it stay out of reach, even when everything “works”?

I started studying that question years ago. What I discovered was confronting.

I wasn’t playing small because I lacked confidence.
I was playing small because the life and business I had built (even with all its freedom) could not hold my actual level.

I had created my own cage.

Everything I had built until then
was too small for who I actually am.

That’s when everything shifted.

That process is what The Shift is built on.

It gives you the structure to translate who you are
into how you live, decide and run your business; consistently.

Regardless of what you’ve been through in life or business,
The Shift brings clarity, focus, calm and direction.

You don’t need another expert.
You don’t need more advice.
You don’t need a lifetime of healing.

You need a safe space that brings you back to yourself, again and again.

Note: This is not a program full of meditations ‘to find yourself’

This is about gaining focus, removing everything that isn’t you and practically organising your life and business accordingly.

Start now

Empathy + Professionalism

Myrthe Warmenhoven is a true professional. She’s approachable, empathetic, and has an exceptional talent for listening and summarising what’s being said. This makes her guidance not only supportive but also deeply inspiring. It’s a pleasure to work with someone who combines empathy with professionalism.

Client identity withheld. I work with advanced founders under full discretion.

Authenticity

Myrthe Warmenhoven is a valuable connection to have in your network. Her drive, business insight, and authenticity make her truly stand out.

Client identity withheld. I work with advanced founders under full discretion.

Highly intuitive

Myrthe Warmenhoven is a warm and empathetic person with her heart in exactly the right place. She’s highly intuitive and has a rare ability to sense what’s needed between the lines. She listens deeply, asks powerful questions, and guides you towards your own breakthroughs.

Myrthe is exceptional at what she does, when she’s by your side, growth is guaranteed and you’ll discover parts of yourself you never knew before.

Client identity withheld. I work with advanced founders under full discretion.

A woman with brown hair and blue eyes sitting among green tropical plants, smiling, holding a pen and a notebook.

Why is this unlike anything else

Most programmes, coaches and retreats start from the same assumption:

This is how you should live.
This is how you should sell.
This is how you should grow your business.

They offer frameworks, strategies and rules
and expect you to adapt yourself to fit them.

The Shift works the other way around.

It doesn’t start with a model.
It starts with you.

Who you are at your core.
How you’re wired.
What you actually need to function, decide and lead, sustainably.

Because no strategy works

if it ignores the person who has to live it.

The Shift is for advanced entrepreneurs who:

✅ are done being the “hidden genius”

✅ refuse to self-abandon to fit in

✅ feel you’re operating below your true level

✅ you want your life and business to reflect who you actually are

✅ operate at a deeper frequency than the industry understands

✅ you are willing to take responsibility for applying what you know

This is not for you if:

❌ you want motivation without effort

❌ you struggle with chronic avoidance and expect to be pushed

❌ you collect programmes but don’t implement

❌ you want guarantees without personal ownership

What actually changes

After The Shift, you don’t feel better.

You function differently.

✅ Decisions stop costing you mental energy — you decide once and move on.

✅ Your direction in life and business becomes obvious, removing noise, doubt and overthinking.

✅ You stop adapting yourself to your environment, your team or the market.

✅ Your leadership stabilises — less reaction, more authority.

✅ Your business starts moving from coherence instead of constant correction.

Not because you tried harder.

But because the friction that kept you operating below your level is removed.

Lush tropical garden with terraced steps, palm trees, and dense green foliage.
Scenic view of rice terraces on a hillside with palm trees, small huts, and a cloudy sky.

Now it’s time for your Shift

A private program for those ready to realign life and business.

Access opens soon.

First access is reserved for those on the private list.

Time isn’t waiting.

You can keep operating like this.
But it keeps you here.

The question isn’t if there’s more.
It’s how much longer you’re willing to wait.

Enter The Shift