Meet & Greet Steven Bartlett - 14 Business & Life Lessons
Insights on success, self-leadership, and strategy, straight from one of the world’s top entrepreneurs.
Before we dive into the Business & Life Golden Nuggets from Steven Bartlett, you might be wondering: How did I end up at his event? And not just the event, but also the Meet & Greet?
Well, that’s a funny story.
A few months ago, I said out loud: “I want to go to next-level business events again.”
I’ve been living in Bali for five years now, and while there are quite a few events here. They’re mostly about dropshipping, crypto, or real estate. That’s not where my passion lies.
So I simply spoke it into the universe, hoping that one day, a top-tier entrepreneur would come to Bali.
A few weeks later, I was scrolling through Instagram in the middle of the night (we’ve all been there), and suddenly, Steven Bartlett popped up on my screen:
“Hey people, I’m coming to Bali. Tickets available now.”
If you’re an entrepreneur and you take your growth seriously, you know his name.
He’s the founder of multiple companies. Host of one of the biggest podcasts in the world. A bestselling author. A visionary mind. And still, just 33 years old.
I took it as a sign.
At 3AM, I grabbed my laptop and booked a ticket immediately.
Because if there’s one thing I learned from going to Tony Robbins in 2019 in London, it’s this: Always go all in. Like I also did during that event. Buy the best ticket you can afford. Sit as close to the energy as possible. Don’t play small.
So when I reached the checkout page and saw the option to add a Meet & Greet, I didn’t hesitate. Yes, it costs money to stand next to someone for just a few minutes.
But that’s not the point.
It’s about self-worth. Allowing yourself to shake hands with one of the best entrepreneurs in the world. It’s about energetic proximity. It’s about choosing to surround yourself with success.
When you shake hands with a billionaire, it changes something.
You realise: we’re standing in the same room, breathing the same air, walking the same earth. So what’s the difference?
If incredible things are coming his way (while obviously working for it), what else is then possible for me? It cracks something open inside you.
From thinking big ×10 to thinking big ×1,000,000.
And that’s why I booked it.
So there I was, Friday the 26th of September, walking into a luxury hotel in Nusa Dua, Bali. Ready to meet one of the world’s most brilliant minds and receive the energetic transmission that came with it.
A quick note before we dive in
During the event, I made some quick notes on my phone and the next morning, I sat down with my journal to write everything out. I wanted to capture the energy, the insights, and the lessons that felt most valuable to me.
It’s good to know that Steven Bartlett didn’t give a structured “10-step plan to success.” He didn’t say: “You should do this, you should avoid that.”
Instead, he shared stories. Stories from his own life. From the hundreds of interviews he’s done with CEOs, world leaders, and public figures. From running his companies.
From his failures, relationships, and personal journey.
He’s a brilliant storyteller and even though the event was late in the evening (and lot’s of people where actually super tired, including me), the entire room was hooked until the last second. That says it all.
So the takeaways I’m about to share are not always direct quotes or exact frameworks from him. They’re my personal interpretations. Reflections of what landed most deeply with me. Based on where I am in my life and business right now.
If you’d ask someone else who was there, they’d probably give you a slightly different list. And that’s the beauty of it: we all take what we need.
Still, I wanted to share these insights with you. Even though you weren’t there in the room, I hope this article carries a spark of that energy. May it inspire you to grow in life, in business, and in your own version of success.
🥇 Golden Nugget 1: Embarrassment is the Entry Price of Success
When it comes to building a personal brand and creating content, embarrassment is part of the process. The first video will feel cringey. The first podcast, awkward. The first carousel post, overthought.
But that’s the point.
You only get better by doing it. Which means you’ll have to go through a series of embarrassing, imperfect attempts. You can either:
Feel embarrassed now by showing up online and trying before you’re ready
orFeel embarrassed later, explaining to others why your business never took off — because you were afraid to try
You will feel embarrassed either way.
Which one do you choose?
🥇 Golden Nugget 2: Ask “Why?” Then Speed It Up
If someone tells you a task takes 6 weeks… ask: Why?
Steven shared a story of a team member responsible for animations for his podcast. When asked how long it would take, the guy said: “One week.” Steven replied: “Why one week? What would you need to do it in one day?”
The answer? A faster laptop.
So Steven bought him a $2,000 MacBook. Problem solved. Delivery time? One day.
The lesson: Most delays aren’t caused by time. They’re caused by assumptions, inefficient systems, or never asking the right question.
Next time someone says something will take “a while”, ask:
Why?
What’s in the way?
What would make it faster?
Speed is a decision.
🥇 Golden Nugget 3: Speak to Ego and Ideology
Steven told a story about someone walking into a Range Rover car dealership, comparing himself to his brother-in-law who just bought a Ferrari. The salesman went on about features and horsepower… but completely missed the point.
The man wasn’t looking for a car.
He was looking for status. He was afraid of being “the dumbass at Christmas dinner.”
If the salesman had addressed that ego-driven fear directly, showing how a Range Rover can match (or outdo) the Ferrari in lifestyle value; he’d have made the sale.
Lesson?
People buy based on identity and emotion, not specs.
Understand their ego and ideology, then position your offer accordingly.
🥇 Golden Nugget 4: Failure Is a Metric You Should Aim For
Steven has a Chief of Failure in his company.
Yes, you read that right. Someone whose job it is not only to track how often they fail, but also to increase that number.
Because failure = feedback
Feedback = knowledge
Knowledge = power
The fastest way to gain a competitive advantage?
Fail more.
Fail faster.
If you’re not failing, you’re not learning.
🥇 Golden Nugget 5: Everyone Who’s Successful, Paid the Price
One of the things Steven kept coming back to was this:
“In every single interview I’ve done with over 500 CEOs, founders, public figures — I can pinpoint the exact moment someone paid the price for their success.”
That one sentence really stayed with me.
Because what he meant was this: setbacks are not the opposite of success. They are the entry ticket.
So often we hide our rock bottom stories.
We feel ashamed for not having it all figured out yet.
We compare ourselves to people who seem 10 steps ahead.
But what if your breakdown is actually your breakthrough?
What if what you’re going through right now, becomes the foundation of everything you’re here to build?
Don’t be afraid to share your real story.
Don’t act like everything’s perfect, because perfection doesn’t inspire people. Vulnerability and resilience do.
What you’ve overcome is not something to hide.
It’s your fuel. It’s your power.
🥇Golden Nugget 6: Think Bigger; Like the $5 Stanford Students
This story is brilliant. And honestly, one of my favourites.
Steven shared how a professor at Stanford gave his students a simple assignment:
“Here’s $5. You have just a few days to make as much money as possible. On Monday, you’ll present how much you earned and how you did it.”
Most students took the $5 and started doing what anyone would do:
Buy lemonade. Clean cars. Hustle.
But the students who won?
They didn’t use the $5 at all.
Instead, they zoomed out.
They realised the most valuable asset they had wasn’t the $5.
It was the 30-minute presentation spot they had on Monday; in front of some of the smartest students at Stanford.
So what did they do?
They pitched that airtime to local businesses.
They said: “We’re giving a presentation in front of 200 of Stanford’s best students. Want to advertise your company in those minutes? You’ll get exposure and we will give you a copy of the other presentations (so the companies would see which students are smartest and most resourceful.)“
Boom.
They made thousands; without spending a single dollar.
The lesson?
The smartest people don’t play within the rules. They zoom out.
They look at the bigger picture. They use their mindset as their greatest currency.
The best ideas don’t come when you’re hustling.
They come when you expand your awareness.
🥇 Golden Nugget 7: Don’t Underestimate Yourself; You’re Worth More Than You Think
Steven shared something many entrepreneurs will instantly recognise:
“I underestimated myself. Big time.”
He was talking about his first business, which he ended up selling for only $5,000.
Looking back, he knows it was worth so much more. But at the time, he simply didn’t see his own value. And this is exactly what happens when you’re too close to your own brilliance.
Because when you underestimate yourself, others will too.
Steven’s biggest takeaway from that experience?
Start acting 10x bigger.
Instead of selling his business for $5,000, what if he had said $50,000?
Even if it felt bold. Even if it felt too much.
Because the truth is: we’re almost always playing smaller than we think.
And yes: I feel that too.
So this is your reminder (and mine):
👉 Stop selling yourself short.
👉 Stop underpricing what you’ve built.
👉 Start acting like the version of you who already owns it.
You’re not “just starting out.”
You’re someone with wisdom, skills, and a vision the world needs.
The world will see your value the moment you decide to own it.
Ready for the deeper transmission?
What I’ve shared so far were the golden nuggets from the public event.
But the real gold? That came during the Meet & Greet.
In the paid section, I’ll take you behind the scenes and share:
The one question I asked Steven — and the bold strategy he revealed about standing out in your niche (this might just shift how you position your entire brand)
The surprising answer he gave about where he spends 75% of his time on; and why you probably don’t (but absolutely should)
What it was really like to meet Steven Bartlett face-to-face — not just the moment, but the energy, the vibe, and who he really is behind the scenes and what you can learn from it.
What he told my two entrepreneurial friends who also had a meet & greet — including his advice if you want to grow your YouTube, podcast or any social media presence in general.
The hidden lessons behind the event itself — what most people missed about the energy, the structure, and how this entire tour is organised.
And how I’m integrating all of this into my own business; not just as ideas or hype, but as real, sustainable shifts
How you make the most of a meet & greet like this — and avoid the small mistakes I made that could’ve cost me my moment (so you don’t make the same ones)
👇 Unlock the rest of this article and get access to all past and future deep-dive content, strategic frameworks, and energetic business insights reserved for entrepreneurs who take their growth seriously.
When you invest, you don’t just unlock content.
You unlock a different standard.
Like I did during the Meet & Greet.
So… how was the meet & greet with Steven Bartlett?
I knew from the moment I bought that Meet & Greet ticket that I wanted to ask a question.
A real one. Something that would actually help me grow; not just a quick selfie moment.
But I also knew: I only had a few seconds.
So I needed a question that was powerful and short.
A question that would give me insight and reflection beyond the obvious.
So I chose this one:
“How do you stand out in your niche?”
It’s something I’ve been thinking about a lot lately, especially because Steven has a marketing background. In his book, he shares how his first business gained a lot of brand awareness from one seemingly ridiculous (but genius) decision:
💡 He spent $13,000 on a blue slide in his office.
Yes, a slide.
It attracted so much media attention that journalists were coming in weekly, asking him to pose in the slide or the ball pit next to it.
It wasn’t the business itself that made him go viral, it was the story.
That story stuck with me. Because it shows how we often become known for things we didn’t plan to be known for. And yet, those exact things are often what make us stand out. The nuance is the power.
So I asked him: what’s your take on standing out today?
Here’s what he told me:
You don’t want to be “just another one.”
You don’t want people scrolling and thinking:
“Oh, there’s another online business coach.”
He took a moment to tune into me and my niche.
And then he said:
Skill stacking is the new positioning
On stage he told the story of a world-class boxer who had trained in dance for years before boxing. That unusual skill — dancing — became the exact reason why his footwork is now so precise that he’s undefeated.
“Imagine being a chef,” Steven said.
“If I were a chef today, I’d learn YouTube. Because if you’re great at cooking and great at content; that’s a competitive advantage.”
That’s skill stacking.
It’s how you create a unique blend of abilities that no one else has in that exact combination.
It confirmed something I already knew, but hadn’t put into such clear words yet:
If you want to stand out today — especially as online entrepreneur —
you need to become a great content creator.
That means:
getting comfortable showing up on camera
learning how to speak with clarity and presence
crafting your message in a way that lands
and understanding what real content strategy means in 2025 and beyond
Because being good at your craft isn’t enough anymore.
You need to become excellent at how you share it.
And that brings me to the next insight…
Where he spends 75% of his time — and why you probably should too
Steven said that since he landed on Bali he spend 75% only on this…
Hiring the right people.
He gave this example:
If you’re a content creator, hiring someone to edit your YouTube videos will instantly expand your capacity. Even better: hire someone who only works on your thumbnails.
That’s how far you can go in this game.
And this is why it’s directly tied to how you stand out:
Your unique skill set — like the chef who also dominates YouTube — becomes unstoppable when you build the right team around it.
He told us that he even built two recruitment companies to find the right employees for his business. Moreover, he custom-designed his own hiring survey.
Why?
Because one bad hire can cost you 18 months:
6 months to realise they’re not the right fit
6 months to repair the damage
6 months to find someone new
The cost? Huge.
That’s why Steven builds his team slowly and intentionally.
He lives by the principle: hire slow, fire fast.
He even designed his own recruitment survey and one of the key questions in it is:
“What do you do when someone tells you a project will take six weeks?”
The ideal answer? If you’ve read the article above carefully, you already know the answer.
“I ask why it takes six weeks — and how we can make it happen in two days.”
That single response reveals mindset, urgency, creativity, and ownership.
It tells him if someone is wired the way his company needs them to be.
Because he doesn’t just hire for skills. He hires for culture.
And especially in the early stages of your business, he says, this matters most.
Your first 10 hires don’t just do the work. They shape the identity of your company.
And once that culture is in place — for better or worse — it’s hard to undo.
Two entrepreneurial friends, and a surprising truth about growth
Something unexpected happened.
I ran into two entrepreneurial friends of mine at the event. I hadn’t even realised they had also booked the Meet & Greet. One of them runs a well-known vegan platform in Germany, with a podcast and magazine. The other helps podcasters grow their audience. So of course, meeting Steven — one of the biggest podcasters in the world — was a no-brainer for them too.
They asked him about YouTube and podcasting. And what he told them, really stuck with me.
He said: the first three years of his podcast, he barely had any growth at all.
Which isn’t entirely new : we’ve heard the cliché before: growth takes time. But still. Hearing it from him — a man with millions of followers — made it land deeper. It reminded me: real growth doesn’t come from going viral. It comes from showing up. Over and over. While tweaking as you go.
Growth is found in the tiny tweaks. In asking:
How can I get a little bit better today?
How can I refine this one thing?
What can I learn from this feedback?
And that’s how you start stacking momentum. The compound effect of tweaks, tweaks, tweaks, until one day, the snowball becomes unstoppable.
And even though we hear stories on Instagram about people going viral overnight and making millions — that’s not the path for 99% of us. And often, it’s not even sustainable. Real success is slower. Deeper. Built through consistent action and intentional adjustment.
Even for Steven Bartlett.
And that’s something to remember.
What it was really like to meet Steven Bartlett
This was my very first Meet & Greet.
To be honest — I didn’t know what to expect. It felt a bit awkward at first. There was a VIP lounge with drinks and snacks, but I didn’t want to eat anything right before a photo. And I was even worried that the condensation from my water bottle would leave a spot on my trousers. (Yes — these are the glamorous thoughts going through my head.)
Then we were called forward to queue behind a screen. That’s where he would arrive.
It all felt quite official — lots of people around him. Camera crew. Assistants. Security.
You could tell this man was operating on a different level.
There were at least four content creators around him just for this Meet & Greet — a mix of photographers and videographers (some of them even holding both at the same time). It was clear: everything was being captured. Everything was intentional.
And then he arrived.
When it was my turn, one of his team members offered to hold my bag (I had a fairly large one with me). That small gesture made me feel cared for — the vibe in the room was professional, but also warm and human. Still, the pace was fast. You had to stay present and make the most of the moment.
But here’s what I really want to share.
From the second I walked up to him — he was present.
He looked at me. Really looked. Like he saw me.
The first thing he said was:
“Hi sweetheart.”
And suddenly, all the nerves dissolved.
He was grounded. Warm. Genuinely kind. There was no “celebrity” barrier. No ego. No attitude.
Just presence. Connection. Respect.
And yet — there was still a clear boundary. A professional distance. But that’s exactly what made it so impressive:
He knew how to hold space.
He made you feel seen, without losing himself.
He’s mastered the energetic balance of fame. That’s rare.
Because I’ve seen how most influencers behave — and I’ve heard many stories from people who’ve met “famous” names only to be disappointed by the lack of depth or warmth.
But Steven was different.
Everything about him — the way he greeted you, looked at you, responded to your energy — was real. Not rehearsed. Not a performance. Just… real.
And I think that’s one of the most underrated skills in business. Especially if you have big dreams. If you want to grow your brand, become a public figure, maybe even speak on stages or host your own events one day…
Learn how to connect with people. Genuinely. Authentically.
Because your energy is your brand. And Steven Bartlett embodies that to the core.
And here’s the beautiful part:
That same energy? You could feel it in his team too. The people around him carried that same balance: warm, capable, respectful. No chaos. No power dynamics. Just flow. Which brings me back to something I mentioned earlier…
Hiring the right people without making any exceptions or compromises.
Behind the scenes at the Meet & Greet of Steven Bartlett
The Power of Simplicity, Storytelling & Real-Life Connection
One thing Steven mentioned — and something I’ve been feeling for a while too — is that real-life connection is only becoming more important. Especially in a world that’s increasingly dominated by AI, automation, and digital noise.
And I believe this tour is his way of leaning into that shift.
From what I sensed, this was one of his first international tours of this kind — especially structured around his own story, in his own words. He’s obviously done countless keynotes, but this was different. This felt like the beginning of something new.
He picked Singapore, Kuala Lumpur, Hong Kong, and Bali — and if you look at it strategically, these locations are relatively close together. Low-effort logistically. High-potential energetically. And perhaps also a smart way to test the waters, before doing bigger productions across Europe or the US, where the audience (and production budget) may be more demanding.
The structure of the evening
The event itself was kept simple.
First: Steven on stage, telling stories.
Then: a short break.
And finally: a Q&A with questions submitted via a QR code.
Even the slides were minimal. At the end of the night, one slide simply said:
Thank you.
No custom font. No fireworks. Just: thank you.
And that was enough. Because the quality wasn’t in the decoration. It was in the connection.
What impressed me most was how he structured everything intentionally:
The stories at the beginning warmed up the room and created emotional resonance.
The questions during the Q&A weren’t random — they were clearly selected to guide the arc of the evening even further.
The meet-and-greet team was smooth and professional, from photo to video to stage management.
They’re collecting goldmine-level data from all of this — which questions people ask, what works on stage, how many people are willing to pay for a meet-and-greet, what conversion points are hot, which cities sell best. I could see the strategic layers behind it all.
This wasn’t just an inspiring talk.
This was a masterclass in business model experimentation at scale.
From casual listener to actual fan
And here’s the thing:
I wasn’t a huge fan before. I respected his work. I knew his name. I’d seen clips. But I didn’t follow him religiously.
But now?
I’m genuinely impressed.
Because I saw how he shows up when the cameras aren’t rolling.
How he connects. How he treats his audience. How intentional every choice is.
So if you’re ever thinking about hosting your own event — whether for 10 or 1000 people — remember this:
You don’t need goodie bags, confetti, or a TED Talk-level presentation.
You need a real story. A real room. And a willingness to just start.
The rest is data and iteration.
Build. Learn. Refine. Repeat.
And I have a feeling Steven will be doing a lot more of these in the future.
How I’m Integrating All of This Into My Own Business
(Not just the hype — but real, sustainable shifts)
If you’ve ever been to a business event, you know the feeling.
You leave buzzing. Energised. Lit up. Full of new ideas.
And then…
Life kicks back in. Your inbox explodes. Your calendar demands your attention.
And before you know it, the energy fades.
So the real challenge isn’t: how do I get inspired?
The challenge is:
How do I translate that inspiration into something real, tangible, and lasting?
Here’s what I did:
Step 1: Be present — but capture what matters
I brought my notebook, but the lights were low and the vibe wasn’t right for writing. So I made a few quick notes on my phone — just enough to capture sparks. I took some photos when the slides hit home. But mostly? I stayed present.
Because presence is power.
And you don’t want to miss the moment by trying to over-document it.
Step 2: Journal while the energy is still alive
The very next morning, I sat down with my journal and created space. I didn’t just write down what Steven said. I channelled what it sparked in me.
What ideas were surfacing?
What strategies started to click?
Where did I feel the pull to shift?
That morning I filled 4-5 full A4 pages. That evening: another 5. The next morning: more.
In total: over 15 pages of clarity, downloads, direction.
Step 3: Turn insight into structure
I didn’t want this to be just an energetic upgrade.
I wanted it to become a business upgrade.
So I started mapping:
What can I implement now?
What belongs in the bigger systems I’m already building?
What do I need to discuss with my VA or team?
Where can I speed up existing processes — and ask the powerful WHY-question Steven shared?
→ “Why does this take 6 weeks?”
→ “Can it be done in 2 days?”
Step 4: Redesign based on energetic truth
This event confirmed what I already felt:
My zone of genius is content creation.
Substack. Instagram. Long-form writing. Energetic business strategy.
That’s where I’m meant to be.
That’s where I lead.
And everything else in my business needs to support that.
So I’m now working on refining my content machine, delegating more, and allowing speed and spaciousness to co-exist. Because one thing is clear:
If you want to scale with soul, you can’t do it all alone.
You need the right people.
The right rhythm.
And the courage to ask better questions.
And the pages I wrote? They’re not going anywhere.
I’ll keep tuning into them.
Not just for ideas — but to remember the energy I was in when I wrote them.
Because integration isn’t just about action.
It’s about frequency.
How you can make the most of a Meet & Greet
Now that I’ve experienced my very first meet-and-greet, here are a few things I’d do differently next time and what I’d recommend if you ever find yourself standing in line to meet one of the biggest names in your industry.
1. Don’t be first in line
I was one of the first people to meet Steven. And although everything was well-organised and professional from the start, I did feel that the pace was still quite fast at the beginning. The team was understandably focused on the time: 50 people in 30 minutes is a tight schedule.
If I had to do it again, I’d probably aim for the middle or even the end of the line. Because I had a feeling at the end, when most people had already met him, there was actually a bit more space and time. It might not always be the case — maybe it’s just luck — but it’s something to consider.
2. Think about what you want from the moment
Do you want a picture? A short conversation? An autograph? A meaningful memory? A viral video? A signed book for your kid? All of these things require different timing, pacing, and energy.
For example, someone I met in line brought a photo of her son reading Steven’s book. He wasn’t allowed into the event because of his age, so she asked Steven to write a message for him. Such a powerful, personal moment — but also something that takes more time and leaves less space for actual conversation. So think ahead: what do you want this moment to be?
And maybe — this might be controversial — you don’t even need to ask a question.
You can just connect, compliment, or share something that means something to you.
3. If you do ask a question, keep it simple
You have about one minute or two max. So don’t ask something that needs a TED Talk in return.
Think:
“What’s your #1 advice for someone in [your niche]?”
“If you could start all over again — what would you do differently?”
“What do you think is the next big wave in business?”
It should be short, clear, and easy to respond to.
(And ideally something they haven’t answered a thousand times before.)
4. Ask someone to film — but don’t rely on it
I asked someone I had just met at the event to take a video of my meet-and-greet moment. She kindly agreed, but she had already had her turn — and the team quickly ushered her out. So the video she took is quite shaky and incomplete (but still sweet!).
If you want high-quality content, you might want to ask someone from the event team to take a photo or short video for you. But be aware: they might say no. They also have their own priorities. So if you go this route, accept that it might not go perfectly.
That being said: don’t obsess over the photo or video.
It’s not about the content — it’s about the energy.
I’ll receive a professional photo of Steven and me soon. I’ll share it here when I got it :)
5. It’s not about what you say — it’s about the proximity
This was the most unexpected insight for me.
Even if the entire thing had been rushed, awkward, or even disappointing (which it wasn’t), I would still have booked this meet-and-greet again.
Why?
Because of the energetic shift that happens when you meet someone that successful — that close — in real life.
It’s similar to booking a first class flight or staying in a 5-star hotel: you’re not just buying comfort or convenience. You’re buying a new standard. A new frequency. And you’re telling your system: this is who I am now.
From now on, I’ll always buy the VIP ticket. I’ll always book the meet-and-greet.
Not just because of what happens in the moment — but because of what it activates inside of me.
You don’t have to be a fangirl. You don’t have to know every podcast episode by heart. But if someone is operating at a higher level — and you want to expand — then go meet them. Get close to that energy. Your body will remember.
And honestly?
That alone makes it worth every euro.
Because that’s what this is really about.
Not the pictures. Not the book. Not the few minutes of conversation.
But the shift that happens inside of you
when you say yes to your next level.
When you choose proximity.
When you stop waiting for the world to pick you —
and start showing up like the person who’s already chosen herself.
That’s what this event gave me.
Not just a moment with Steven Bartlett.
But a moment with my future self.
So whatever your version of this is —
a VIP ticket, a bold DM, a stage, a new identity —
take the next step.
Be the one who doesn’t just consume content, but creates it.
Be the one who invests, implements, integrates.
Because success doesn’t come from watching others rise.
It comes from daring to rise yourself.
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With love,
Myrthe